Merging two businesses is an exhilarating and usually exhausting process. Now that you have the prize, how do you make the most of the digital footprint in the integration phase? During integration planning, there is always lots of focus on operational, real estate and HR issues, but getting the most leverage and momentum out of the digital footprint can be one of your greatest drivers of momentum of the newly combined entity.
What are the critical factors to integrating and managing the new digital property to achieve maximum value?… Read the rest
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